How technology affects the communication process of an organization

 

How technology affects  the communication process of an organization

Without communication, it is impossible to develop healthy human relationships. On the other hand, excellent and successful business relationships depend on efficient communication in addition to good human interactions. The bulk of a manager's time is spent communicating, whether it be through meetings, face-to-face conversations, letters, emails, etc., (Srce.hr). Because many job activities depend on collaboration among employees in various functional groups, more and more employees  also realizing the importance of communication in their work. The importance of communication in businesses has increased as a result.

 

Communication process of an organization

Within an organization, coordination, information transmission, and emotion and sentiment sharing are the three basic roles that communication plays. A good company needs all of these activities to run smoothly. People are able to work toward the same objectives when efforts in an organization are coordinated. An essential component of this procedure is information transmission. In moments of joy and adversity, sharing emotions and sentiments strengthens relationships and brings people together Achieving consensus and understanding concerns are made possible through effective communication. So, how do we successfully communicate? Understanding the communication process is the first step (Alsop, R. 2006).

We all communicate with people on a daily basis by phone, email, written word, and, of course, in person. Now, using this as a model, let's examine how a normal communication operates.

The Advantages of having a proper communication in the workplace

Increased employee engagement

Information is not the only thing that is accurately received when communication is effective. Additionally, it helps to maintain open lines of communication between employees and other organization members. In the end, this improves employee engagement, which may result in higher employee satisfaction and a more positive workplace culture (Indeed.com).

Improved client relations

Not only are companies, personnel affected by effective workplace communication. Client interactions are directly impacted by effective communication as well. Companies that emphasize client contact over those that don't are more likely to develop lasting connections and keep customers than those that don't. Customers are more loyal to businesses they have a connection with and who cherish their relationship by keeping them informed about developments (Indeed.com).

Healthy workplace culture

A positive workplace culture is maintained in large part by effective communication. Conflict will always emerge in workplaces where a wide variety of ethnicities, races, and religious views are present. A workplace where all workers feel valued and understood is fostered through an open culture of communication (Indeed.com).

 

How has technology affected Communication?

Technology-based communication constantly influences us. New communication patterns occur as technology develops and frequently become the standard. Artificial intelligence and machine learning will have a big influence on how we communicate.

Additionally, automation technologies are currently used by 75% of all businesses. Many of the tasks we automate include communication, including social media interaction, messaging and chatbots, email marketing, and messaging.

The development and wide-spread use of video conferencing technologies is another recent trend. About six out of ten Americans utilize video chat services for personal or professional reasons. 38% of the six in ten participants had never utilized video conferencing before (Neilpatel.com).

 

Is technology good for communication?

The methods we utilize technology to connect with consumers has both benefits and drawbacks.

One way that technology has an impact on communication is by making it simpler, faster, and more effective. You can keep track of chats and so give customers better service. Additionally, technology streamlines the process of gathering client data and enhancing the whole customer experience.

Others worry that technology will make it more difficult for us to develop meaningful relationships with customers and will turn brands into faceless, impersonal entities (Neilpatel.com).

 

Conclusion

Relationship development is the most crucial function of corporate communications. Building relationships will provide you a solid foundation for managing crises and will support you while your business goes through a transformation. Employee morale will increase as a result, and the organization's strategic goals will benefit. Without effective organizational communication with the workers, who are the most significant stakeholders in any firm, no business can be made.

The development of a successful firm depends heavily on effective communication. If there is no communication within a corporation, the business may be viewed as unsuccessful. Conflicts inside the workplace brought on by poor communication between management and staff will further cause morale to decline, making it impossible for the organization to achieve its strategic goals. However, constant communication, particularly with young workers, will foster employee creativity, and past experience demonstrates that it is preferable to work with creative individuals.

Reference

Srce.hr. Available at: https://hrcak.srce.hr/file/138685 (Accessed: December 3, 2022).

Alsop, R. (2006) “M.B.a. survey: Something old, something new,” Wall Street journal (Eastern ed.), 20 September. Available at: https://www.wsj.com/articles/SB115860376846766495 (Accessed: December 3, 2022).

 Indeed.com. Available at: https://www.indeed.com/career-advice/career-development/communication-benefits (Accessed: December 3, 2022).

Neilpatel.com. Available at: https://neilpatel.com/blog/technology-communication/ (Accessed: December 3, 2022).